Are you NHS Ready?
Are you NHS Ready?
Get better traction in the NHS
Join my on-demand course to learn what you're getting wrong with the NHS, and how to start getting everything right.
⭐ 200+ students from leading NHS suppliers
⭐ 67% of course finishers gave the course 10/10
⭐ Stunning Net Promoter Score (NPS +82)
Get better traction in the NHS
Join my on-demand course to learn what you're getting wrong with the NHS, and how to start getting everything right.
⭐ 200+ students from top NHS suppliers
⭐ 67% of reviews gave the course 10/10
⭐ Stunning Net Promoter Score (NPS +82)
Are you struggling to see the biggest risks to your NHS success?
Struggling to know who actually pays, and their real buying objectives.
Struggling to know peer power and influence works.
Struggling to know common factors that scare NHS buyers off, and what they actually want to hear.
Struggling to know the right sized offering, and the routes to growth.
Struggling to understand how the NHS engages (or doesn't) when you're selling to them.
Falling at the critical final hurdle with a weak crappy business case.
Too many companies fall into the same bear traps saying "I wish I knew this sooner, why didn't anyone tell me".
Hello I'm Liam, and I'm here to help!
I've spent 20 years learning how the NHS ticks, taking many on the journey with me.
I've scaled a business commissioned by every NHS area, and I've directly helped hundreds of companies with their NHS understanding and approach. I've helped many hundreds more with regular articles and explainer vids on LinkedIn.
Hello I'm Liam, and I'm here to help!
I've spent 20 years learning how the NHS ticks, taking many on the journey with me.
I've scaled a business commissioned by every NHS area, and I've directly helped hundreds of companies with their NHS understanding and approach. I've helped many hundreds more with regular articles and explainer vids on LinkedIn.
Learn the right way to work with the NHS today!
My 'NHS Ready' course offer 8 hours of bite-sized, beautiful and fun videos, templates and hot reads over ten critical modules.
Course preview 🎬
In this video Liam will explain what the course will (and will not) cover, including a run through the ten modules, who and what company stage it's for and how you can use it to be more successful in working with the NHS.
8 hours of video content!
Templates and downloads!
Useful links and rabbit holes!
Access to 4 x webinars a year on hot topics!
Learn the right way to work with the NHS today!
My 'NHS Ready' course offer 8 hours of bite-sized, beautiful and fun videos, templates and hot reads over ten critical modules.
Course preview 🎬
In this video Liam will explain what the course will (and will not) cover, including a run through the ten modules, who and what company stage it's for and how you can use it to be more successful in working with the NHS.
8 hours of video content!
Templates and downloads!
Useful links and rabbit holes!
4 LIVE webinars a year on hot topics!
You'll learn so much over the ten modules!
1
Problem exposure; thought leadership
Identify and frame NHS problems that truly resonate.
Craft thought leadership that builds trust and credibility using my 1-5-1 model.
Create a clear narrative that connects every part of your story.
2
Who supports and who pays
The structure of the NHS organisations - and how money responsibility and influence flows.
Understand who really owns the problem and controls the budget.
Separate champions; customers and gatekeepers.
3
Leveraging peer dynamics
Read NHS power dynamics and navigate them effectively.
Use peer voices to build momentum and trust.
Design engagement moves that work across silos.
4
Evidence; Compliance; PROOF!
Know what kinds of proof NHS partners actually need.
How to not get stuck in pilot limbo because of perceived difficulty and risk.
Consider wider approaches to evidence that removes risk and builds confidence.
5
Transformation vision
Balance ambition and pragmatism to keep stakeholders on side.
How to shape an offer to grove or 'ratchet' up over time.
Define a vision that fits NHS priorities today while preparing for what’s next.
6
Seasonal alignment
Understand how the NHS annual cycle works.
Key periods to cultivate, engage and lock in partners.
Consider different approaches based on your level of growth as a company.
7
Tradeoffs and incentives
Understand the increasingly commercial NHS, and what can motivate partners to find you attractive.
Shape fair, win–win offers that build trust.
Use incentives to accelerate adoption.
8
Objections and risk mitigation
Anticipate and answer difficult questions and objections from the NHS early.
Turn weaknesses into reassurance.
Handle scrutiny with confidence and honesty.
9
Making the case
The right structure and components of a business case.
A winning approach to influencing the case with templates.
How to put the case at the heart of your commercial approach.
10
Asset methodology and roadmap
Bring your assets together into one clear engagement system.
The epic sales tool I use for better commercial engagement.
How to pull your winning roadmap together.
Final 70 second pitch
The NHS journey is hard, and many have lost years learning or failed because the complex, confusing system got the better of them. Here's my 70 pitch to convince you to watch more.
Final 70 second pitch
The NHS journey is hard, and many have lost years learning or failed because the complex, confusing system got the better of them. Here's my 70 pitch to convince you to watch more.
ARE YOU READY to take the leap with me?
